How to start an ice cream parlor

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1. Every successful business starts with a detailed business plan. Include your mission statement, a financial breakdown, operating plan, marketing plan and competitor analysis.

2. Visit local and state government offices and obtain any licenses and permits you will need to run your business. Your business will likely fall under the same regulations as restaurants, so food handling certificates and special permits may be required.

3. Secure a location for your ice cream parlor. An area with a lot of foot traffic in a mall or on a busy street would be ideal. Look for ample counter space, and an area to include tables and chairs. Decide if you will seek to open a franchise or independent shop, and create a menu of ice cream dishes you will offer.

4. Purchase your supplies and equipment. You will need a soft-serve ice cream machine, different freezers and display cases, tables, plus other smaller tools of the trade. You will also need to find a vendor to supply your ice cream. Ask other ice cream parlor owners who they recommend, and shop around until you find the right one for your business.

5. Market your ice cream parlor. Try and arrange for the outside sign to go up before you open to generate interest. Mail out fliers to homes and businesses in your area with introductory specials. Create a website to highlight the different flavors you carry. Offer frequent buyer specials and ice cream club memberships.


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