Vespas - Videos/Advertisement

A advertising/promotional video for Vespa in the 1960's that potrays both the company and the range of scooters as sexy, charming and that would appeal to females. Obviously aimed at middle aged males they are trying to advocate that a Vespa scooter gives you a much better chance in pulling women than a sports car, regardless of which one it may be.

"

2004 - Vespas 60th aniversary

The Vespa turns 60 this year and has been feted with an exhibition celebrating the two-wheeled embodiment of la dolce vita.“The key to the Vespa is that it has a soul,” said Roberto Leardi, head of the Italian Vespa Club. “It is not just a piece of machinery.”

The scooter features as an “icon of Italian design” in Vrooooom, an exhibition that opened last April at Riccione.

The enduring national love affair with the Vespa is partly because of its simple but aesthetically pleasing design, including the voluptuous

ly rounded and flared tail that inspired its name (Vespa is Italian for wasp)."

http://whoridesavespa.com/2006/10/21/happy-60th-birthday-vespa/

It inspires fierce affection in Italians old enough to remember the heady days of la dolce vita, when, after war and fascism, the Vespa gave young Italian couples the freedom to head for the seaside or the country at an affordable price."