Sunday 19 September 2010

Ben & Jerrys : Grayston Bakery - brownies

Our brownies come from the Greyston Bakery in New York which seeks to train and counsel the homeless. Back in 1988, our first order to Greyston was a couple of tons, which for us, was a small order. For Greyston, it was a huge order. It caused their system to break down. They couldn’t freeze the brownies fast enough and by the time they arrived at our factory, the brownies had turned into fifty-pound blocks of brownie that were basically unusable.

Eventually we hit on a whole new flavour that used the broken chunks of brownie that were left when we broke up the blocks – aptly named ‘Chocolate Fudge Brownie’. Today it’s one of our top-selling flavours worldwide and we’re using Greyston brownies in ‘Half Baked’ and our Frozen yogurts.

The Foundation has gone from strength to strength too – today they support the community by providing child care, housing, health care, job training and more for low-income residents in southwest Yonkers, New York.

No comments:

Post a Comment