Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry's scoop shops give out free ice cream cones. The 30th annual Free Cone Day took place on Tuesday, April 29, 2008, and the most recent event took place on Tuesday, March 23, 2010.
Over one million free cones are given away each year, prompting the company's ad slogan "Be One In A Million." Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Oftentimes, local celebrities show up at various stores, promoting the day and the charities there.[14] Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote.
The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store's opening.
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