- ˈbʌdwaɪzər is a 5.0% abv American lager introduced in 1876 by Adolphus Busch- It is one of the highest selling beers in the United States. - It is produced in various breweries located around the United States and the rest of the world. - The name Budweiser is a locative, meaning "of Budweis."
- The Budweiser from Budějovice has been called "The Beer of Kings" since the 16th century. Adolphus Busch changed this slogan to "The King of the Beers"
- In most European countries American Budweiser is not labelled as Budweiser but as Bud, and the name Budweiser refers to the original Czech beer, Budweiser Budvar. The United Kingdom is the exception to this, and both companies use Budweiser there. - Anheuser-Busch has a market share in the United States of 50.9% for all beers sold. This is primarily composed of Budweiser brands - In 2008 Anheuser-Busch sold the majority of their stock to Belgian-Brazilian beer giant InBev, to create the largest brewing company in the world - The company's 2005 annual report cites figures which demonstrate Budweiserbrands are proving to be quite successful in markets outside of the U.S. including China,[citation needed] and Canada, where Labatt Brewing Company brews and packages Budweiser andBud Light for the Canadian market.
- Budweiser is also widely available in Mexico due to Anheuser-Busch's half-ownership of Grupo Modelo, through which Budweiser and Bud Light are distributed.
- In Ireland, Budweiser is one of the leading lager brands; it is brewed, marketed, and sold by Guinness. Budweiser is in Australia, Italy, UK, Brazil, Argentina, Finland, Germany, Spain, Panama,Paraguay, Japan, India and Russia because of partnerships Anheuser-Busch has with major brewers there.
Origin:
In 1876, Adolphus Busch and his friend Carl Conrad, a liquor importer, developed a "Bohemian-style" lager, inspired after a trip to the region. Brewers in Bohemia (today's Czech Republic) generally named a beer after their town with the suffix "er." Beers produced in the town of Pilsen (today's Plzeň), for example, were called Pilsners. Busch and Conrad had visited another town, only 104 km (65 miles) south of Pilsen also, known for its breweries: Budweis (or Böhmisch Budweis, today's České Budějovice). Beer has been brewed in Budweis since it was founded as Budiwoyz by king Ottokar II of Bohemia in 1245.
Marketing
- Budweiser has had the slogan 'The King of Beers' since the 16th century.
- Some Bud advertising campaigns have entered the popular culture in the United States. They include a long line of TV advertisements in the 1990s featuring three frogs named "Bud", "Weis", and "Er", and a campaign built around the phrase "Whassup?". . Advertising campaigns have also included lizards impersonating the "Bud-weis-er" frogs, and a team of Clydesdale horses commonly known as the Budweiser Clydesdales. - The Budweiser brand is promoted in motorsports, from Bernie Little's Miss Budweiser hydroplane boat to sponsoring the Budweiser King Top Fuel Dragster driven by Brandon Bernstein.
- Anheuser-Busch has sponsored the CART championship, and top NASCAR teams such as Junior Johnson, Hendrick Motorsports and DEI.
- Budweiser is the official beer of NHRA and was the official beer of NASCAR until 2007.
- In 2008, Anheuser-Busch became Kasey Kahne's primary sponsor, and has also sponsored many races, including the Budweiser Shootout, and previously The Bud at the Glen, Budweiser 500, and Budweiser 400.
- Anheuser-Busch has placed Budweiser as an official partner and sponsor of Major League Soccer and Los Angeles Galaxy and was the headline sponsor of the British Basketball League in the 1990s, taking over from rival company Carlsberg.
- Anheuser-Busch has also placed Budweiser as an official sponsor of the English Premier League.
- In the early 20th century, the company commissioned a play-on-words song called Under the Anheuser Bush, which was recorded by several early phonograph companies. Popular music continues to be used in advertisements for Budweiser. Some commercials feature the song "Galvanize", by The Chemical Brothers.
- In August 2009 Anheuser-Busch partnered with popular Chinese video-sharing site, Tudou.com for a user-generated online video contest. The contest encourages users to suggest ideas that include ants for a Bud TV spot set to run in February 2010 during the Chinese New Year.[4]
Containers & Packaging
- Over the years, Budweiser has been distributed in many sizes and containers.
- Through the early-1950s Budweiser was primarily distributed in just three packages—kegs, 12-ounce bottles and quart bottles.
- Cans were first introduced in 1936.
- From 1936 to 1955, cans were slow to catch on.
- In 1955, August Busch Jr made a strategic move to expand Budweiser's national brand and distributor presence. Along with this expansion came advances in bottling automation, new bottling materials and more efficient distribution methods. These advances have brought to market many new containers and package designs.
- Presently, Budweiser is distributed in four large container volumes: half-barrel (15.5 US gallons), quarter-barrel, 1/6 barrel and beer balls (5.2 gallons). In smaller consumption volumes
- Budweiser is distributed in 7, 8, 10, 12, 16, 22, 24, 32 and 40 US ounce containers.
- Smaller containers may be made of glass, aluminum or plastic.
- Packages are sometimes tailored to local customs and traditions.
- Budweiser drinkers in the western stretches of Ottawa County, Michigan prefer the eight ounce can. This Ottawa County preference for the eight ounce can may stem from a long-standing blue law held in many Western Michigan cities that prohibit sale of beer and wine on Sundays. - In response to this blue law, brewers and distributors presented the eight ounce can as a smaller alternative.
- Anheuser-Busch has introduced many can designs with co-branding and sports marketing promotional packaging.
- Today, most of these promotional programs are represented only on the 16 ounce aluminum bottle container.
- However, many major league baseball and NFL teams also promote 24 ounce cans marked with team logos.
Ingredients:
- It is lagered with beechwood chips in the ageing vessel which, according to Anheuser-Busch, creates a smoother taste. - Rice is used to produce a "clean finish.
- While beechwood chips are used in the maturation tank, there is little to no flavor contribution from the wood, mainly because they are boiled in sodium bicarbonate [baking soda] for seven hours for the very purpose of removing any flavor from the wood. - The maturation tanks that Anheuser-Busch uses are horizontal and, as such, flocculation of the yeast occurs much more quickly. Anheuser-Busch refers to this process as a secondary fermentation, with the idea being that the chips give the yeast more surface area to rest on. This is also combined with a krausening procedure that re-introduces wort into the chip tank therefore activating the fermentation process again. - By placing chips at the bottom of the tank, the yeast remains in suspension longer, giving it more time to reabsorb and process green beer flavors, such as acetaldehyde and diacetyl, that Anheuser-Busch believes are off-flavors which detract from overall drinkability.
The font.
The Budweiser typography and font is called 'Brewmaster'
Proving that Budweiser is 'good'
Results from www.facebook.com
Total fans for each brand:
Heineken: 467,000
Budwesier: 402,000
Miller Lite: 297,000
Corona Extra: 28,000
Fosters: 20,000
Guiness: 8,200
http://www.professorshouse.com/food-beverage/wine-and-spirits/popular-brands-beer.aspx
' The number one seller in America is Bud Light, by Anheuser-Busch, with Budweiser trailing behind in second place. Most of the American beers have a similar light texture, pale color and unrefined, slightly bitter taste. People tend to drink American beer according to location, job or social standing more than any other reason'
http://most-popular.net/beer-america
' Can you guess what the worlds most popular beer is? If you guessed Budweiser, you were just partially right. I’ll give you another hint: it was introduced in 1982. Have you figured it out yet? OK, I’ll give you another hint. It is a classic American light lager. Yes you finally got it, Bud Light.
According to Budweiser, it is brewed with two-row and six-row malt, rice, and hops, both American and European varieties. It uses a very different and distinct brewing process to produce a distinctively different, lower calorie beer with a crisp, clean taste.
Even though the micro-brewed beers are more flavorful and are gaining in popularity, the marketing people have help make Bud Light the best selling brand in the US!'
http://answers.yahoo.com/question/index?qid=20100224104650AAegibE
The question 'What is the most popular beer in the world' was posed on yahoo.co.uk with the answer being Budweiser/Bud Light
http://www.thebeergenome.com/beer/budweiser-budvar
Budweiser was voted with a 3/5 for taste
Business
http://www.allbusiness.com/company-activities-management/sales-selling-sales-figures/7452256-1.html
Bud Light reaches top sales volume
When Bud Light surpassed 10 million barrels in annual sales volume on December 14--and became only the seventh beer brand ever to reach the milestone--it was the crowning moment to a record decade for the Budweiser family of beers, Anheuser-Busch, Inc. said.
In the 1980s Budweiser has added 14.5 million barrels to its annual volume, compared to an industrywide gain of only 9.5 million barrels. The projected 1989 sales volume for Budweiser alone, which represents more than one-quarter of all beer sold in America.
http://www.allbusiness.com/retail-trade/4296352-1.html
2002 statistics
100 million barrels of beer sold in US alone
growth every quarter
http://www.foodandbeverageunderground.com/top-selling-beers.html
Many American wrongly assume that Budweiser is the top selling beer in America. The actual fact is that Bud Light has overtaken Budweiser in sales volumes in 2001 and has been retaining its number one position ever since. Bud Light enjoys abut 16% of the total beer market in US. Bud Light is also sold in Canada, Mexico, Ireland, Sweden, and Columbia. Even with the sale in these 7 countries, Bud Light managed to be the top selling brand in the world until the Chinese brand, Snow, overtook it in the last 2 years. The ranking of 10 top in US are as follows, according to available data.
- Bud Light
- Budweiser
- Miller Lite
- Coors Light
- Corona Extra
- Natural Light
- Heineken
- Michelob Ultra Light
- Busch Light
- Miller High Life
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